In 1993, food scientists John Wadsworth and Stephen Story discovered Noni fruit through a friend who had recently returned from French Polynesia. They studied and researched the noni fruit for three years before successfully developing the methods for harvesting, processing, and bottling the TAHITIAN NONI® Juice without sacrificing its critical natural elements. Dr. Heinicke discovered that xeronine is produced in the large intestine from key building blocks that must be present in the correct amounts.

In July of 1996, they introduced TAHITIAN NONI® Juice to the United States. This is a significant achievement for several reasons: Noni Juice had never before been on the market anywhere in the world. John and Stephen succeeded in overcoming the difficulties involved in harvesting the noni fruit; it grows only in the wild and must be harvested in the wild.

After 2 years, they met Kerry Asay , former CEO and Chairman of an old successful network marketing company. Mr. Asay immediately recognized the opportunity in this discovery. He began to plan a unique company whose only mission would be to bring the secrets of the Noni Plant, Morinda Citrifolia to the world.

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